Corporate Consulting

Corporate Consulting

OBJECTIVE, GOALS, STRATEGIES, MEASURES (OGSM)

HOW WHAT
OBJECTIVE GOALS STRATEGIES MEASURES

 

“What We Need to Achieve”

 

“Quantitative Target of
Progress Toward Objective”

 “How we will achieve our
Objective & Goals”		 “Numerical Target of Progress
on Strategies”
WORDS NUMBERS WORDS NUMBERS

 

Successfully implementing the STRATEGIES
should lead to achieving the OBJECTIV

 Achieving the MEASURES should
equate to meeting the GOALS

DEPLOYING OGSM

via the …… STRATEGY DEVELOPMENT & DEPLOYMENT SYSTEM (SDDS)

S&OP (Sales & Operations process)

THE GLUE THAT HOLDS EVERYTHING TOGETHER

Supply Chain Model

Delivering best in class Customer Service at the right cost from Procurement, to Warehousing, through to Deliveries

SALES & MARKETING MODEL – G2M

Turning optimum Marketing strategies into superior Customer solutions

 

Marketing
Marketing

Route to Consumer
Establish Path 2 Purchase (P2P)

  • Consumer Connections
  • Consumer Segmentation
  • Brand Strategies
  • Innovations
Customer & Shopper*
Customer & Shopper*

Route to Shopper
Win at Point of Purchase (POP)

  • Set & Track
    • Pricing
    • Distribution
    • Shelving
    • Merchandising
    • Budgets
  • Automation
  • Shopper Research
Sales
Sales

Route to Customer
Win with Customer at POP

  • Execute
    • Pricing
    • Distribution
    • Shelving
    • Merchandising
    • Budgets
  • Build Strategic Customer Relations
  • Set Channel Strategy

The Principal / Distributor Relationship Model

Identifying & Assessing Distributors

 

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