Sales Training
In-Store Promoters Training
Duration
1 Day
Target Audience
In-Stores Promoters - up to 30 people...
The Need
Launching a brand or even marketing a consumer campaign or an upgrade can be very investment heavy. The Marketing dollars must be efficiently and effectively spent. A keyway of In-Store marketing is the use of in-store promoters. These need to be well trained in order to attract shoppers and then to effectively convince them of the brand’s offering. This is key to Optimizing ROI for the marketing campaigns and ensuring generating trial and high reach.
Content/Structure
Day 1
- POP Drivers
- Basics of Promoting in stores
- Core Steps
- Communicating Effectively
- Sampling
- Importance of Location/Placement in the store
- Point of Sale Material
- Increasing footfall to your stands
- Ensuring purchase
- Linking to next shopping visits
Output
Participants will learn the basic steps & processes required to create differentiation for company brands with consumers @ the point of purchase – the last human link between the Brand and the Shoppers. The Promoters team becomes a master of the Brands’ Features, Advantages and Benefits so they execute successfully the planned marketing campaigns in direct contact with Consumers.