Hiring consultants and outside trainers is expensive. The high turn-over of Reps can mean training is wasted. Also, Training is never a one day or one week event, especially with Selling and Communication Skills. A good way to avoid high costs while ensuring continuous training is to develop the Company’s own trainers to “Turn Managers into effective Trainers.”
The end in mind is to have the Sales Managers be able to deliver the training to their Sales Teams efficiently & effectively: to current reps (helping them raise the bar continuously,) and to new Reps (get them up and started fast and effectively.)