Sales Training
Pharmacy Management
Duration
3 Days
Target Audience
Key Account Executives @ Pharmacy Channel – up to 16 people...
Chains & Individual Pharmacies
The Need
- The Pharmacy Channel is ever growing into a critical channel. The evolution of this channel gave rise to powerful buyers requiring developed Selling and Negotiation Skills. Interacting with the Buyers here is now as challenging as doing so with the Modern Trade Buyers. Objectives are also similar:
- Secure critical business agreements.
- Get to the point of agreeing “Joint Business Plans”
- Achieve superior “Sales Fundamentals” at best cost vs. what competition pays similar:
Content/Structure
Day 1
- Internal Sales Planning Process
- Objectives, Strategies & Measures
- Profitability Measures
Day 2
- Persuasive Selling Process
Day 3
- The Business Presentation
- Negotiation Strategy & Tactics
Output
Pharmacy Account Managers will learn and execute the essential processes and skills to manage effectively a Pharmacy Chain Account with Best Practices perspective. They will have full understanding of how to sell profitably and create long-term strategic relationships with the channel Buyers and Management.