Sales Training
Merchandising Skills
Duration
1 Day
Target Audience
Merchandisers Teams up to 30 people...
Owning The Stores
The Need
Competition over the limited shelf space in even the biggest hypermarkets can be fierce. On top, these stores demand that companies provide their own merchandizers. How efficient and knowledgeable these merchandizers are can be the difference between being in or out of stock, being shelved optimally or not, having the right number of facings or lose to a competitor, having the display put up on time with optimum quantities or lose out. Therefore, having a well trained and motivated team of Merchandisers is now a key element of a brand’s overall success: securing the right POP, ensure the forecasted sell-in takes place so that the hoped-for Sell-out materializes.
Content/Structure
Day 1
- POP Drivers
- Basics of Merchandising
- Core Steps
- Merchandising Quality
- Creativity Exercises
- Importance of Shelving
- Displays – Guidelines
- Point of Sale Material
- Owning the Store
- 24 / 7 Silent Salesman
- Monitoring Competitive activity
Output
Participants will learn:
- The Merchandising Steps/ Skills required to create a competitive differentiation for your brands @ the 1st Moment of Truth.
- The link point between the Shoppers and Shelves.
- How to effectively monitor and report competitive activity
- Build Goodwill for the company with Store Manager(s)